Leading Researcher in the Science of Loyalty
- People follow those who they feel they can identify with
- As PR professionals we are hired to make someone's life or business safer and easier... This is what they expect from us... what they don't expect from us is to make their life better... but this is what will inspire loyalty.
- We do not judge our experiences by the outcome, we judge them by the process
- Being able to understand people is the goal
- Understanding allows you to make the lives and businesses of your clients not only safer and easier but better
Madelyne Van Hoff