Today was so amazing! I had the opportunity to visit the headquarters of Chick-fil-A and Coca Cola!
At Chick-fil-A we met with Laura Reichert who works on a marketing team that is over sponsorships & event marketing. She was so fun to chat with and explained how Chick-fil-A has always had the outlook that they are "growing a small family business." This is so evident in their inviting and personable approach to their customers and clients. Their culture spans from the top of the company all the way to each store location and each employee.
Another person that we had the opportunity to meet with is L.J. Yankosky who is the Director of sponsorships & events. He had some "golden nuggets" that he shared with us that I will never forget. L.J. explained that the Chick-fil-A culture is relational... It's all about sharing your story.
The Chick-fil-A story started small as a tight family business. The founder, Truit Cathy believed that "They needed to get better before getting bigger." They have grown slow but done things right the first time. They believe that "you have to be meaningful to stand out and stick around."
I left with the impression that although Chick-fil-A is a "for profit" business their culture is driven by the intention to enrich the lives of the people that come in contact with their brand.
At Coca Cola we toured through the archives where we looked back in history of all the innovations that Coca Cola has gone through. There was some amazing art pieces by renowned artists like Any Warhol and Remington. It was amazing! I even got to hold an Olympic torch.
We met with a few different individuals in different PR positions. They all had unique perspectives!
Kent Landers: Media Relations Group Director
Golden Nugget: "Know your business story"
Judith Snyder: Media Relations, Celebrity Relations
Judith was such an inspiration to me and explained one of her frustrations about her industry and position. She said that advertisers will bring her content or commercials and ask her to make them big and viral and famous. But thats not her job as a PR professionals. She said, "why don't you just tell me what you want to accomplish and I will find other media outlets to reach the goal audience." For example, Kim K is a better media outlet than TV for millennials and much more valuable.
Golden Nugget: "Start in a PR agency"
Meagan Priselac: Coca Cola Journey content writer and twitter manager
Golden Nugget: "Make a presence" "Make a point to always ask a question or say something in a meeting"
Our first full day in Atlanta was so fun! Follow along on my #Atlanta journey on my socials!
#uvuPRcrew
#UVUPRSSA
#UVUPRinATL
#PRSSANC
UVU PRSSA
Madelyne Van Hoff
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