Quality & Quantity

The PRSSA National Conference has in fact been world class. Each session has been packed with quality presentations and each day is packed with several sessions! We are having the best time!

I have outlined some of my favorite points made today below! 

Scott Williamson ~ VP of Coca Cola North America

6 Lessons Learned

1. Ignore the data: Don't let data overwhelm the 6th sense that you gain in your work
2. Be simple, be clear, be awesome: have a personal mission statement that you live by. Everything you do and don't say communicates a message. 
3. Shine your own shoes and iron your own shirt: Sweat the small stuff! No job is too small to give your best effort. 
4. Belief Matters: Believe in yourself and believe in the company you work for. Don't put a nickel of your money in the pockets of your competitors. If it's worth doing, it's worth investing in.
5. Question the impossible
6. Hold out for both marshmallows: Don't settle for the first good thing that comes into your life. 

Additional advice:

• Be as modern as you can be and as timeless as you can be
• Be well read
• Write well...convincingly and clearly
• Be engaging and front footed
• Interview well and have a plan beforehand (Interview the interviewer)

Fireside Pannel: 

Cheryl Procter-Rogers, Sam Waltz, Dell Galloway

• Have a point of view and opinion, be a presence in a room
• Invest in the business you are serving
• Build your LinkedIn
• Get a mentor
• Know the who's who in the industries you are interested in
• Get internships
• Read the media
• Use your network
• What you do in your free time is probably what interests you so find engaging work in that industry
• Be authentic
• Model the behavior that you want to see in others
• Learn to engage and speak in public
• Work smarter with your time and balance work and personal

Daniel Dao & Carly Nash, Ignition: Brand engagement agency

Experiential Marketing / Public Relations

Key Points:

• Energy ignites action
• Be beautifully and boldly simple with your ideas
• Understand what you are trying to accomplish by putting on an experience - How do you want to effect consumer?
• Luck is a combination of preparation and opportunity

#uvuPRcrew

#UVUPRSSA

#UVUPRinATL

#PRSSANC

 UVU PRSSA

Madelyne Van Hoff