Do the Kind thing!

Sheryl Connelly, Ford Motor Company

General Advice

• Where you spend your money mirrors your values
• Multitasking is a myth
• "The best way to predict the future is to create it"

Daniel Lubetzky, The Kind Company

General Advice

• A mission statement is very important but the product has to lead
• Earned media or 3rd party media is so much more credible than bought media
• keep your creative time separate from your critical time
• Do the kind thing

Kimberly Beaudin, College Football Hall of Fame

General Advice

• Write well
• Give people a reason to talk about your business
• Don't be afraid to fail
• Be confident
• Be patient
• Have a mentor
• Stay strategic without getting stuck in the weeds
• Utilize promotional calendaring tools to coordinate with the events of the world

Night Among the Stars 

 #uvuPRcrew

#UVUPRSSA

#UVUPRinATL

#PRSSANC

UVU PRSSA

Madelyne Van Hoff